Grow Membership
Scouting must become easier to join, easier to understand, and more relevant to today’s families. Growth requires strong units, local visibility, and intentional outreach.
A Mission Worth Investing In
The need for Scouting has not diminished.
I believe Scouting's ability to deliver on the promise of developing character, leadership, and life skills in today's young people is as relevant today as it has ever been.
Young people still need places where they can test themselves, learn responsibility, experience failure, build confidence, serve others, and discover what they are capable of becoming.
Our responsibility is to ensure that the opportunity remains available, accessible, and compelling for the next generation of families.
“Innovation should strengthen tradition—not replace it.”
That principle shapes how I think about the future. We should be willing to change systems, methods, partnerships, and assumptions when doing so helps the mission reach more people. At the same time, we must protect the values, experiences, and sense of belonging that make Scouting unlike anything else.
Strategic Priorities
What a strong council must do well.
Sustainable growth comes from strengthening the entire organization rather than relying on any single program, campaign, or initiative.
Strengthen Units
Healthy units are the foundation of the movement. Councils should equip unit leaders with the tools, coaching, and support they need to deliver an exceptional experience.
Invest in People
The future depends on talented staff and volunteers who are trusted, developed, and aligned around a shared purpose.
Expand Philanthropy
Mission growth requires financial strength. Strong donor relationships, compelling stories, and disciplined stewardship create the capacity to serve more young people.
Innovate with Purpose
Innovation should strengthen tradition—not replace it. New ideas should make Scouting more accessible and effective while preserving the values and experiences that make it distinctive.
Lead with Transparency
Strong governance depends on clear expectations, open communication, financial discipline, and trust between professional and volunteer leadership.
The Community Opportunity
Scouting should be indispensable to the communities it serves.
Councils have the opportunity to become conveners—bringing together families, schools, businesses, civic leaders, donors, and volunteers around the development of young people.
When Scouting is connected deeply to its community, growth becomes more than a membership strategy. It becomes a shared investment in the next generation.
Building a place where people thrive, neighbors unite, and young people discover their potential.
The Next 100 Years
The best days of Scouting can still be ahead.
But that future will not happen automatically. It will require courage, disciplined leadership, stronger partnerships, thoughtful innovation, and a willingness to invest in the people and communities that make the mission possible.
We must continue to invest and innovate to empower the Scouting mission to carry on for the next 100 years.
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